videography and brandingt for studio 13
Studio 13 is a unisex salon located in a bustling area of the city, providing a wide range of hair, beauty, and grooming services for both men and women. Despite having a loyal customer base, Studio 13 recognized the need to improve its social media presence and engagement to reach a wider audience. They approached our agency to manage their social media platforms and create compelling videography content to enhance their brand visibility and attract new customers.
Background
Studio 13 is a unisex salon located in a bustling area of the city. They offer a range of hair, beauty, and grooming services for both men and women. However, despite having a loyal customer base, Studio 13 wasn’t reaching its full potential in terms of social media presence and engagement. That’s when they approached our agency to manage their social media and videography.
Solution
Our agency developed a comprehensive strategy to improve Studio 13’s social media presence and engagement while highlighting their range of services and expertise. The following steps were taken:
Social Media Audit: We conducted a thorough audit of Studio 13’s existing social media platforms to identify areas of improvement and opportunities for growth.
Branding and Content Strategy: We worked closely with Studio 13 to develop a consistent brand identity, including defining their target audience and creating a content strategy that aligned with their brand values and goals.
Social Media Management: Our team took over the management of Studio 13’s social media platforms, including regular posting, engagement with followers, responding to customer inquiries, and monitoring social media trends and industry news.
Videography Production: We produced high-quality videography content that showcased Studio 13’s services, stylists’ expertise, and the salon’s welcoming ambiance. The videos were professionally edited, ensuring they were visually appealing and aligned with the brand’s identity.
Influencer Collaborations: We facilitated collaborations with local influencers and micro-influencers who aligned with Studio 13’s target audience. These collaborations involved showcasing Studio 13’s services and generating buzz through influencer reviews and recommendations.
Results
Our approach paid off, and Studio 13 saw a significant increase in social media engagement and brand awareness. Their Facebook and Instagram accounts saw a 40% increase in followers within six months, with a 60% increase in post engagement. Their YouTube channel also saw a significant increase in views and subscribers, with the video ads we created generating a 15% increase in website traffic and bookings.
In addition, the video content we created was repurposed for use on their website and other marketing collateral, providing a cohesive brand image across all channels.
conclusion
Our strategy of creating visually stunning and engaging content that resonated with Studio 13’s audience helped to increase their social media presence, engagement, and brand awareness. By optimizing the content for each platform’s unique requirements and responding promptly to comments and messages, we were able to build relationships with potential customers and boost website traffic and bookings. Overall, our partnership with Studio 13 was a great success, and we look forward to continuing to help them grow their business in the future.
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Process & Workflow.
We deliver unmatched quality by putting people first with our design passion. We are loved & admired by our work quality.
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We also offer a month’s additional (tech) support after the service has been delivered.
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We are hard-core professionals and believe in win to win. We grow with client’s growth and our services in turn are inexpensive.
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Our research is different from conventional market research. We focus on ethnography and tapping design potential during our 3L (Look. Listen and Live) process. Our researchers focus on identifying pain points and new opportunities that can be converted into tangible design solutions.
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